The Rhythm of Gathering The Bell at Lloyd’s In 1696, Edward Lloyd’s Coffee House on Tower Street in London had already begun attracting sea captains and merchants involved in shipping. Lloyd, recognizing an opportunity to specialize, installed a maritime bell near the entrance of his establishment. This wasn’t merely decorative—it Read more…
Your business relies on WiFi – a mysterious, aroma that spreads throughout your establishment, connecting with customer’s smartphones, tablets and/or laptops, like a nose honing in on a particular fragrance – more powerful than the smell of roasted coffee, garlic or fried chicken. But unlike aromas, WiFi is complex, frustrating Read more…
Standing at the threshold of 2025, we’re reminded of an ancient Roman tradition that still resonates today. The Romans honored Janus, their God of Doorways and Transitions, whose two faces embodied the wisdom of reflecting on the past while boldly stepping into the future.
The Real Impact of Artificial Intelligence on Your Restaurant In the bustling world of restaurant technology, there’s a lot of buzz about Artificial Intelligence (AI) revolutionizing the industry. But let’s be honest – most of what we’re seeing isn’t AI. It’s just clever programming. The real game-changer is on the Read more…
This is an excerpt from a post from the Marketing Executives Group, a community of restaurant marketing professionals associated with the National Restaurant Association. To see the entire post go to https://www.linkedin.com/pulse/biggest-takeaways-marketing-executives-group-meg-2024-ciancio-rjnae/ Every single restaurant marketer I spoke to is concerned with traffic right now. We need new guests. We Read more…
“Mountains should be climbed with as little effort as possible” Zen and the Art of Motorcyle Maintenance Every restaurant owner knows the struggle – spending big bucks on marketing campaigns, only to measure success by the number of guest tickets sold. But what about foot traffic? The number of people Read more…
Google Business Profile (GBP) is one of the most important social media channels a restaurant and hospitality business can have. According to Google, 70% of online experience starts with a search, and 77% of customers booking a restaurant, expect to book online. So ask yourself. When was the last time Read more…
By David “Rev” Ciancio (republished with permission)Hospitality Marketing Executive – Brand, Customer & TechnologyEvangelist. Inbound Strategies & Brand Marketing Solutions Opening a new restaurant is super exciting. All that work and planning is now a reality. You’re starting to serve and guests are walking through the door. That’s awesome! You Read more…
It’s been 30 years since the QR code first appeared on the scene, but over the past few years, its usage has grown 500-fold. By pointing our camera at this intricate blend of lines and squares, we arrive at a destination – whether that is a website, video, coupon, Read more…
The One Email Marketing Strategy to Rule Them All “Fanghorn Forest! What madness drove them there?” Gimli from Lord of the Rings Running a restaurant or any retail establishment is very much a great adventure. Wherever your journey leads you, there are weapons you can use to boost revenue, engage Read more…