“You say it’s your birthdayIt’s my birthday too, yeahThey say it’s your birthdayWe’re gonna have a good timeI’m glad it’s your birthdayHappy birthday to you“ – Lennon/McCartney It’s not clear when restaurants started singing Happy Birthday to their customers, but if it was after 1935, chances are they would get Read more…
It might be that Paul Revere’s ride was the first case of successful word-of-mouth advertising in the United States. While both he and William Dawes had midnight rides warning the American colonists that the British were coming to seize munitions in Concord and Lexington, only Paul Revere’s message had an Read more…
In the land of the blind, the one-eyed man is king – and that is often the case with marketing in the restaurant industry. The GM of any food or drinking establishment will see thousands of customers grace their doors every month and just getting 5% of those customers to Read more…
Vince Lombardi remarked that “Winning isn’t everything, but wanting to win is“, and nothing can be more true about being a restaurant owner. In the age of Covid, restaurants have been forced to rethink their business models, or at a minimum-diversify their revenue streams. The daily special is…Membership clubs. Read more…
In his book “Permission Marketing“, Seth Godin introduced the idea of using interactive dialogues to gain the consumer’s permission to engage. Engaging consumers builds loyalty; building loyalty drives revenue. As the Internet evolved, Permission Marketing became the defacto standard, and now it is almost unheard of to market anything to Read more…
Digital Signage is the 21st-century in-store billboard. It’s an effective medium for communicating with customers, displaying menu boards, and pushing daily specials. Many restaurants invest in Digital Signage solutions for these reasons, but the benefits are mainly passive. It may increase customer ad recall and provide customers visual stimulus while Read more…
The pandemic is waning, but it leaves in its wake some new customer behaviors when it comes to dining habits. According to a study by Bluedot, consumers surveyed still feel anxious when it comes to walking into a restaurant (69% in Feb. 2021). In fact, contactless ordering, curbside pickup is Read more…
Guest WiFi can be a valuable addition to your marketing strategy, but it can pose security risks to your Point of Sale and customer data if not handled properly. Here are a few examples of risks to avoid: Rogue AP – an access point installed on your network without permission Read more…
According to Statista, 98% of consumers will open a text message within 7 seconds of receiving it. Just think about the power of that marketing communication channel. To an engaged audience, it has the power to drive revenue in a quick time frame. There’s just one catch. You can’t just Read more…
Selection of the right WiFi unit for your restaurant can maximize the Internet speed and performance for your customers and also serve as a powerful marketing tool for your business. The typical WiFi unit provided as part of the service package you receive from your Internet Provider (e.g. Comcast, Verizon, Read more…