The Real Impact of Artificial Intelligence on Your Restaurant In the bustling world of restaurant technology, there’s a lot of buzz about Artificial Intelligence (AI) revolutionizing the industry. But let’s be honest – most of what we’re seeing isn’t AI. Read more…
This is an excerpt from a post from the Marketing Executives Group, a community of restaurant marketing professionals associated with the National Restaurant Association. To see the entire post go to https://www.linkedin.com/pulse/biggest-takeaways-marketing-executives-group-meg-2024-ciancio-rjnae/ Every single restaurant marketer I spoke to is Read more…
“Mountains should be climbed with as little effort as possible” Zen and the Art of Motorcyle Maintenance Every restaurant owner knows the struggle – spending big bucks on marketing campaigns, only to measure success by the number of guest tickets Read more…
Google Business Profile (GBP) is one of the most important social media channels a restaurant and hospitality business can have. According to Google, 70% of online experience starts with a search, and 77% of customers booking a restaurant, expect to Read more…
By David “Rev” Ciancio (republished with permission)Hospitality Marketing Executive – Brand, Customer & TechnologyEvangelist. Inbound Strategies & Brand Marketing Solutions Opening a new restaurant is super exciting. All that work and planning is now a reality. You’re starting to serve Read more…
It’s been 30 years since the QR code first appeared on the scene, but over the past few years, its usage has grown 500-fold. By pointing our camera at this intricate blend of lines and squares, we arrive at Read more…
The One Email Marketing Strategy to Rule Them All “Fanghorn Forest! What madness drove them there?” Gimli from Lord of the Rings Running a restaurant or any retail establishment is very much a great adventure. Wherever your journey leads you, Read more…
Brick & Mortar retailers have been having a bumpy ride as of late. According to a recent survey by BigCommerce.com 96% of Americans shop online vs. 65% who actually visit a brick & mortar store; a trend exacerbated by the Read more…
“You say it’s your birthdayIt’s my birthday too, yeahThey say it’s your birthdayWe’re gonna have a good timeI’m glad it’s your birthdayHappy birthday to you“ – Lennon/McCartney It’s not clear when restaurants started singing Happy Birthday to their customers, but Read more…
It might be that Paul Revere’s ride was the first case of successful word-of-mouth advertising in the United States. While both he and William Dawes had midnight rides warning the American colonists that the British were coming to seize munitions Read more…